My Little Pony is a line of toys and media franchise aimed primarily at girls, developed by the American toy company Hasbro. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D’aguanno, and were produced in 1981. The ponies have colored bodies, Juba and a unique symbol on one or both sides of their flanks. Such symbols refer to the two most recent incarnations as “Cutie Marks “. My Little Pony has been renewed several times with new and more modern looks to attract a new market.
After the original of my Cute pony toy that was introduced in 1981, My Little Pony was released at 1982 and the line became popular during the 1980. The original line of toys ran from 1982 to 1992 in the United States and 1995 globally, and two animated specials, an animated feature film and two animated television series produced during the period up to 1992. The popularity of the first incarnation reached 1990, but the following year Hasbro decided to suspend the toy line due to increased competition. 150 million ponies were sold in the 1980 decade.
The toy line was revived at 1997, but these toys were unpopular and were suspended at 1999. The brand saw a more popular revival in 2003 with toys that resemed the original line of toys, which sold about 100 million pony toys globally by 2010. Hasbro released the fourth incarnation of the franchise in 2010, which began with the animated series My Little Pony: Friendship is magical. The brand raised more than $650 million in retail sales at 2013, and more than $1 billion annually in retail sales in 2014 and 2015.